/* ============================================================ FRUTA FRESCA — Data layer (window.FF) Real photography via Unsplash CDN. img(id,w,h) builds URLs. ============================================================ */ (function () { const img = (id, w = 900, h = null) => /\.(jpe?g|png|webp|gif|avif)$/i.test(id) ? id : `https://images.unsplash.com/photo-${id}?auto=format&fit=crop&q=80&w=${w}` + (h ? `&h=${h}` : ""); // Verified Unsplash photo IDs (fruit + farm/editorial) const PH = { mango: "1553279768-865429fa0078", mangoPile: "1713273576831-a81cb528853a", mangoBasket: "1669207334420-66d0e3450283", mangoTree: "1685429631345-3de21cc2eb65", mangoOnTree: "1689899148821-71705bd9ab56", slicedBowl: "1582655299221-2b6bff351df0", plateFruit: "1635716279493-d1e30afc25a0", citrus: "1623930376395-0f3ad22cfac2", yellowWood: "1588931929796-8f0ea6da0faa", greenApple: "1680559044009-bb031f8a2409", roundFruits: "1629637272678-9b0d5a41b1e5", groupYellow: "1664183238215-0848f923e3dc", fruitTree: "1685478677113-8c4a58503230", greenTree: "1680452284386-d10214aeeed0", }; // Products — realistic Indian D2C fruit catalog const products = [ { id: "alphonso", name: "Ratnagiri Alphonso Mango", origin: "Ratnagiri, Maharashtra", grade: "Class 1 · Export grade", cat: "Regional", season: "In season", organic: false, exotic: false, price: 1200, unit: "per dozen", priceFrom: false, rating: 4.9, reviews: 412, img: PH.mango, gallery: [PH.mango, PH.mangoBasket, PH.mangoPile, PH.mangoTree], tagline: "The Hapus. King of mangoes, picked at the Ratnagiri belt.", about: "Hand-picked from orchards in the Ratnagiri–Devgad belt, our Alphonso is naturally ripened — never carbide-treated. Saffron flesh, non-fibrous, with the honeyed aroma the Konkan coast is famous for.", nutrition: "Rich in Vitamin A & C, dietary fibre and antioxidants. ~135 kcal per fruit.", storage: "Keep at room temperature until fully ripe (2–4 days), then refrigerate. Best within 5 days of ripening.", origins: ["Ratnagiri", "Devgad"], packs: [ { label: "Half-dozen", qty: "6", price: 650, sub: "6 pcs" }, { label: "Dozen", qty: "12", price: 1200, sub: "12 pcs", def: true }, { label: "Box of 24", qty: "24", price: 2300, sub: "24 pcs" }, ], sensory: { Sweetness: "High", Juiciness: "High", Firmness: "Medium", Tartness: "Low" }, specs: { Origin: "Ratnagiri–Devgad, Maharashtra", Variety: "Alphonso (Hapus)", Grade: "Class 1 · Export", Harvest: "Apr–Jun (peak)", "Net weight": "~2.4 kg / dozen", Ripening: "Naturally ripened, carbide-free", }, grower: { coords: "16.99° N, 73.30° E", place: "Ratnagiri–Devgad belt, Konkan coast", story: "Sourced from family orchards along the Konkan coast, where the sea breeze and laterite soil give Alphonso its signature saffron flesh and honeyed aroma. Hand-picked, naturally ripened, graded for export.", img: PH.mangoOnTree }, fssai: "11522998000234", packedBy: "Fruta Fresca Pvt. Ltd., Mumbai", country: "India", }, { id: "kiwi", name: "New Zealand Kiwi", origin: "Bay of Plenty, NZ", grade: "Class 1 · Imported", cat: "Imported", season: "Fresh stock", organic: false, exotic: false, price: 240, unit: "box of 6", priceFrom: false, rating: 4.7, reviews: 188, img: "img/kiwi.jpg", gallery: ["img/kiwi.jpg", "img/kiwi-3.jpg", "img/exotic.jpg"], tagline: "Tangy, emerald and loaded with Vitamin C.", about: "Sun-grown in New Zealand's Bay of Plenty and cold-chain shipped. Firm, sweet-tart flesh that's perfect sliced, blended or scooped.", nutrition: "Exceptional Vitamin C (more than an orange), Vitamin K and potassium.", storage: "Ripen at room temperature; refrigerate once soft. Keeps up to 7 days chilled.", origins: ["New Zealand"], }, { id: "fuji", name: "Imported Fuji Apple", origin: "Washington, USA", grade: "Class 1 · Imported", cat: "Imported", season: "Fresh stock", organic: false, exotic: false, price: 320, unit: "per kg", priceFrom: false, rating: 4.6, reviews: 256, img: "img/fuji.jpg", gallery: ["img/fuji.jpg"], tagline: "Crisp, honey-sweet and impossibly juicy.", about: "Premium Fuji apples with a dense, crunchy bite and high natural sugar. Wax-free and individually inspected.", nutrition: "Good source of fibre, Vitamin C and polyphenol antioxidants.", storage: "Refrigerate in the crisper drawer. Stays crisp for up to 3 weeks.", origins: ["USA"], }, { id: "dragon", name: "Dragon Fruit", origin: "Mekong Delta, Vietnam", grade: "Class 1 · Exotic", cat: "Exotic", season: "Limited", organic: false, exotic: true, price: 180, unit: "each", priceFrom: false, rating: 4.5, reviews: 96, img: "img/dragon.jpg", gallery: ["img/dragon.jpg"], tagline: "Striking pink skin, speckled snow-white flesh.", about: "A showstopping exotic with mildly sweet, refreshing flesh and crunchy seeds. As good on a grazing board as it is in a smoothie.", nutrition: "High in fibre, magnesium and antioxidants. Low calorie.", storage: "Refrigerate and eat within 4–5 days. Serve chilled, halved and scooped.", origins: ["Vietnam"], }, { id: "pomegranate", name: "Class 1 Pomegranate", origin: "Nashik, Maharashtra", grade: "Class 1 · Export grade", cat: "Regional", season: "In season", organic: false, exotic: false, price: 220, unit: "per kg", priceFrom: false, rating: 4.8, reviews: 174, img: "img/pomegranate.jpg", gallery: ["img/pomegranate.jpg", "img/pomegranates.jpg", "img/exotic-2.jpg"], tagline: "Ruby arils, deep colour, exceptional sweetness.", about: "Bhagwa-variety pomegranates from Nashik — large, deep-red arils with a high juice yield and very few hard seeds.", nutrition: "Loaded with antioxidants (punicalagins), Vitamin C and potassium.", storage: "Keeps 1–2 weeks refrigerated. Arils freeze beautifully.", origins: ["Nashik"], }, { id: "avocado", name: "Imported Hass Avocado", origin: "Michoacán, Mexico", grade: "Class 1 · Imported", cat: "Imported", season: "Fresh stock", organic: true, exotic: false, price: 150, unit: "each", priceFrom: false, rating: 4.7, reviews: 203, img: "img/avocado.jpg", gallery: ["img/avocado.jpg"], tagline: "Buttery Hass, ripened to perfect.", about: "Creamy Hass avocados, conditioned so they arrive ready-to-eat in 1–2 days. Nutty, rich and spreadable.", nutrition: "Heart-healthy monounsaturated fats, fibre, folate and potassium.", storage: "Ripen at room temperature; refrigerate once it yields to gentle pressure.", origins: ["Mexico"], }, { id: "blueberry", name: "Organic Blueberries", origin: "Nilgiris, Tamil Nadu", grade: "Class 1 · Organic", cat: "Organic", season: "Limited", organic: true, exotic: false, price: 380, unit: "box of 125g", priceFrom: false, rating: 4.6, reviews: 142, img: "img/blueberry.jpg", gallery: ["img/blueberry.jpg", "img/blueberries.jpg"], tagline: "Plump, antioxidant-rich and certified organic.", about: "Hand-harvested organic blueberries, firm and sweet with a gentle bloom. Perfect for breakfast bowls and baking.", nutrition: "One of the highest antioxidant fruits; rich in Vitamin K and manganese.", storage: "Refrigerate unwashed; wash just before eating. Best within 5 days.", origins: ["Nilgiris"], }, { id: "litchi", name: "Muzaffarpur Litchi", origin: "Muzaffarpur, Bihar", grade: "Class 1 · Seasonal", cat: "Seasonal", season: "Pre-order", organic: false, exotic: false, price: 280, unit: "per kg", priceFrom: true, rating: 4.8, reviews: 119, img: "img/litchi.jpg", gallery: ["img/litchi.jpg"], tagline: "Shahi litchi — fragrant, translucent, fleeting.", about: "The legendary Shahi litchi of Muzaffarpur, available for a few short weeks. Floral, juicy and intensely sweet. Pre-order to reserve from the first harvest.", nutrition: "Vitamin C rich, hydrating and naturally low in fat.", storage: "Refrigerate and enjoy within 3–4 days for peak fragrance.", origins: ["Bihar"], }, { id: "orange", name: "Nagpur Orange", origin: "Nagpur, Maharashtra", grade: "Class 1 · Regional", cat: "Regional", season: "In season", organic: false, exotic: false, price: 140, unit: "per kg", priceFrom: false, rating: 4.6, reviews: 167, img: "img/oranges.jpg", gallery: ["img/oranges.jpg", "img/orange-3.jpg", "img/orange6.jpg", "img/oranges43.jpg", "img/exotice45.jpg"], tagline: "Sweet, seedless and bursting with juice.", about: "The famous Nagpur santra — thin-skinned, easy to peel, with a perfect sweet-tangy balance. Cold-chain fresh from the orchards of Vidarbha.", nutrition: "Excellent Vitamin C, folate and fibre.", storage: "Keeps a week at room temperature, longer refrigerated.", origins: ["Nagpur"], }, { id: "strawberry", name: "Mahabaleshwar Strawberry", origin: "Mahabaleshwar, Maharashtra", grade: "Class 1 · Regional", cat: "Regional", season: "Limited", organic: false, exotic: false, price: 160, unit: "box of 200g", priceFrom: false, rating: 4.7, reviews: 134, img: "img/strawberry.jpg", gallery: ["img/strawberry.jpg", "img/bowl.jpg"], tagline: "Fragrant, ruby-red and freshly picked.", about: "Plump, aromatic strawberries from the hills of Mahabaleshwar, hand-picked at peak ripeness. Sweet with a gentle tartness.", nutrition: "High in Vitamin C, manganese and antioxidants.", storage: "Refrigerate unwashed; wash just before eating. Best within 3 days.", origins: ["Mahabaleshwar"], }, { id: "guava", name: "Allahabad Guava", origin: "Prayagraj, Uttar Pradesh", grade: "Class 1 · Regional", cat: "Regional", season: "In season", organic: false, exotic: false, price: 120, unit: "per kg", priceFrom: false, rating: 4.5, reviews: 98, img: "img/guava.jpg", gallery: ["img/guava.jpg"], tagline: "Crisp, fragrant and rich in Vitamin C.", about: "The legendary Allahabad Safeda guava — crunchy white flesh, intensely fragrant, with far more Vitamin C than citrus.", nutrition: "Very high Vitamin C and dietary fibre; low calorie.", storage: "Ripen at room temperature; refrigerate once soft.", origins: ["Uttar Pradesh"], }, { id: "sitaphal", name: "Sitaphal (Custard Apple)", origin: "Beed, Maharashtra", grade: "Class 1 · Regional", cat: "Regional", season: "Pre-order", organic: false, exotic: false, price: 240, unit: "per kg", priceFrom: true, rating: 4.8, reviews: 76, img: "img/sitaphal.jpg", gallery: ["img/sitaphal.jpg"], tagline: "Custard-sweet, creamy and seasonal.", about: "Hand-picked custard apples with sweet, creamy, fragrant pulp. A short-season delicacy — reserve from the first harvest.", nutrition: "Rich in Vitamin C, B6, magnesium and fibre.", storage: "Ripen at room temperature; eat within 1–2 days once soft.", origins: ["Beed"], }, { id: "banana", name: "Elaichi Banana", origin: "Jalgaon, Maharashtra", grade: "Class 1 · Regional", cat: "Regional", season: "Fresh stock", organic: false, exotic: false, price: 70, unit: "per dozen", priceFrom: false, rating: 4.4, reviews: 211, img: "img/banana.jpg", gallery: ["img/banana.jpg"], tagline: "Petite, fragrant and naturally sweet.", about: "Small-batch Elaichi (Yelakki) bananas — thin-skinned, dense and honey-sweet. Naturally ripened, never gassed.", nutrition: "Good source of potassium, Vitamin B6 and quick energy.", storage: "Store at room temperature; do not refrigerate until fully ripe.", origins: ["Jalgaon"], }, { id: "apple-shimla", name: "Shimla Apple", origin: "Shimla, Himachal Pradesh", grade: "Class 1 · Regional", cat: "Regional", season: "Fresh stock", organic: false, exotic: false, price: 220, unit: "per kg", priceFrom: false, rating: 4.6, reviews: 152, img: "img/apple.jpg", gallery: ["img/apple.jpg", "img/apple3.jpg"], tagline: "Crisp Himalayan apples, naturally grown.", about: "Royal Delicious apples from the orchards of Himachal — firm, crunchy and sweet, hand-graded for size and colour.", nutrition: "Fibre, Vitamin C and antioxidants.", storage: "Refrigerate in the crisper; stays crisp for weeks.", origins: ["Himachal Pradesh"], }, { id: "green-apple", name: "Green Apple", origin: "Washington, USA", grade: "Class 1 · Imported", cat: "Imported", season: "Fresh stock", organic: false, exotic: false, price: 260, unit: "per kg", priceFrom: false, rating: 4.5, reviews: 119, img: "img/green-apple.jpg", gallery: ["img/green-apple.jpg"], tagline: "Tart, crunchy Granny Smith.", about: "Bright-green Granny Smith apples with a sharp, refreshing tartness and a dense crunch. Great for snacking and baking.", nutrition: "Fibre, Vitamin C and polyphenols.", storage: "Refrigerate; stays crisp up to 3 weeks.", origins: ["USA"], }, { id: "fig", name: "Pune Anjeer (Fig)", origin: "Pune, Maharashtra", grade: "Class 1 · Regional", cat: "Regional", season: "Limited", organic: false, exotic: false, price: 320, unit: "box of 250g", priceFrom: false, rating: 4.7, reviews: 64, img: "img/fig-1.jpg", gallery: ["img/fig-1.jpg"], tagline: "Soft, honeyed and delicate.", about: "Purandar figs from the Pune belt — tender, jammy and floral, with edible skin. A short-window seasonal treat.", nutrition: "Fibre, calcium, potassium and antioxidants.", storage: "Refrigerate and eat within 2–3 days.", origins: ["Pune"], }, { id: "cherry", name: "Imported Cherries", origin: "Washington, USA", grade: "Class 1 · Imported", cat: "Imported", season: "Limited", organic: false, exotic: false, price: 650, unit: "box of 250g", priceFrom: false, rating: 4.8, reviews: 88, img: "img/cherries.jpg", gallery: ["img/cherries.jpg"], tagline: "Dark, glossy and intensely sweet.", about: "Premium dark-red cherries, cold-chain flown in and inspected for firmness and shine. Snappy skin, juicy flesh.", nutrition: "Antioxidants, Vitamin C and potassium.", storage: "Refrigerate unwashed; best within 4–5 days.", origins: ["USA"], }, { id: "tangerine", name: "Imported Tangerine", origin: "Murcia, Spain", grade: "Class 1 · Imported", cat: "Imported", season: "Fresh stock", organic: false, exotic: false, price: 290, unit: "per kg", priceFrom: false, rating: 4.5, reviews: 73, img: "img/tangerine.jpg", gallery: ["img/tangerine.jpg"], tagline: "Easy-peel, seedless and sweet.", about: "Sweet, aromatic tangerines — loose-skinned and seedless, perfect for lunchboxes and quick snacking.", nutrition: "Vitamin C, folate and fibre.", storage: "Keeps a week at room temperature, longer chilled.", origins: ["Spain"], }, { id: "grapefruit", name: "Ruby Grapefruit", origin: "Texas, USA", grade: "Class 1 · Exotic", cat: "Exotic", season: "Limited", organic: false, exotic: true, price: 120, unit: "each", priceFrom: false, rating: 4.4, reviews: 51, img: "img/exotice11.jpg", gallery: ["img/exotice11.jpg", "img/exotic-4.jpg"], tagline: "Ruby flesh, sweet-tart and refreshing.", about: "Deep-pink ruby grapefruit with juicy, sweet-tart segments. As good halved at breakfast as it is in a salad.", nutrition: "Vitamin C, Vitamin A and antioxidants.", storage: "Refrigerate; juicy for up to 2 weeks.", origins: ["USA"], }, { id: "watermelon", name: "Seedless Watermelon", origin: "Solapur, Maharashtra", grade: "Class 1 · Seasonal", cat: "Seasonal", season: "In season", organic: false, exotic: false, price: 90, unit: "each", priceFrom: true, rating: 4.5, reviews: 142, img: "img/watermelon-1.jpg", gallery: ["img/watermelon-1.jpg"], tagline: "Crisp, hydrating and summer-sweet.", about: "Seedless watermelons picked at peak sweetness — crisp, deep-red flesh and high water content for the Indian summer.", nutrition: "Hydrating, with lycopene and Vitamin C.", storage: "Refrigerate whole; once cut, wrap and chill, eat within 3 days.", origins: ["Solapur"], }, { id: "lemon", name: "Fresh Lemon", origin: "Vijayapura, Karnataka", grade: "Class 1 · Organic", cat: "Organic", season: "Fresh stock", organic: true, exotic: false, price: 80, unit: "per kg", priceFrom: false, rating: 4.3, reviews: 96, img: "img/lemon.jpg", gallery: ["img/lemon.jpg"], tagline: "Zesty, juicy and kitchen-essential.", about: "Thin-skinned, juicy lemons with bright acidity — pesticide-free and perfect for cooking, drinks and dressings.", nutrition: "High Vitamin C; antibacterial and alkalising.", storage: "Keeps 1 week at room temperature, 3–4 weeks refrigerated.", origins: ["Karnataka"], }, ]; // Pack-size generator for products without explicit packs const genPacks = (p) => { if (p.packs) return p.packs; const u = p.unit; if (/each/.test(u)) return [ { label: "Single", price: p.price, sub: "1 pc" }, { label: "Pack of 4", price: Math.round(p.price * 4 * 0.95), sub: "4 pcs", def: true }, { label: "Pack of 8", price: Math.round(p.price * 8 * 0.9), sub: "8 pcs" }]; if (/kg/.test(u)) return [ { label: "500 g", price: Math.round(p.price * 0.5), sub: "0.5 kg" }, { label: "1 kg", price: p.price, sub: "1 kg", def: true }, { label: "2 kg", price: Math.round(p.price * 1.9), sub: "2 kg" }]; if (/dozen/.test(u)) return [ { label: "Half-dozen", price: Math.round(p.price * 0.54), sub: "6 pcs" }, { label: "Dozen", price: p.price, sub: "12 pcs", def: true }, { label: "Box of 24", price: Math.round(p.price * 1.92), sub: "24 pcs" }]; if (/box|g\b/.test(u)) return [ { label: u, price: p.price, sub: u, def: true }, { label: "Twin pack", price: Math.round(p.price * 1.9), sub: "2 × " + u }]; return [{ label: u, price: p.price, sub: u, def: true }]; }; // Fill new detail fields for every product products.forEach((p) => { p.sensory = p.sensory || { Sweetness: "Medium", Juiciness: "Medium", Firmness: "Medium", Tartness: "Low" }; p.specs = p.specs || { Origin: p.origin, Variety: p.name.replace(/^(Imported|Organic|Class 1)\s+/, ""), Grade: p.grade, Harvest: "In season", "Net weight": "~1 kg", Ripening: "Naturally ripened", }; p.grower = p.grower || { coords: "", place: p.origin, story: p.about, img: p.cat === "Imported" ? PH.greenTree : PH.mangoOnTree }; p.fssai = p.fssai || "11522998000234"; p.packedBy = p.packedBy || "Fruta Fresca Pvt. Ltd., Mumbai"; p.country = p.country || (p.cat === "Imported" ? p.origins[0] : "India"); }); // A couple of tuned sensory profiles Object.assign(FFsensory(products, "pomegranate"), { Sweetness: "High", Juiciness: "High", Firmness: "Medium", Tartness: "Medium" }); Object.assign(FFsensory(products, "kiwi"), { Sweetness: "Medium", Juiciness: "High", Firmness: "Medium", Tartness: "High" }); Object.assign(FFsensory(products, "avocado"), { Sweetness: "Low", Juiciness: "Low", Firmness: "Soft", Tartness: "Low" }); function FFsensory(list, id) { return (list.find((x) => x.id === id) || {}).sensory || {}; } const categories = [ { key: "Regional", label: "Regional", desc: "Indian heritage harvests", img: "img/pomegranates.jpg" }, { key: "Imported", label: "Imported", desc: "Cold-chain from abroad", img: "img/fuji.jpg" }, { key: "Exotic", label: "Exotic", desc: "Rare & remarkable", img: "img/dragon.jpg" }, { key: "Organic", label: "Organic", desc: "Certified, clean-grown", img: "img/blueberry.jpg" }, { key: "Seasonal", label: "Seasonal", desc: "Here for a moment", img: "img/watermelon-1.jpg" }, ]; const hampers = [ { id: "classic", name: "The Classic Crate", price: 1499, img: "img/hamper2.jpg", desc: "A curated everyday selection of six seasonal fruits in a kraft crate.", items: ["Alphonso Mango", "Fuji Apple", "Pomegranate", "Kiwi"] }, { id: "festive", name: "Festive Premium Hamper", price: 3299, img: "img/exotic_1.jpg", desc: "Exotic and regional best-sellers with dry fruits in a keepsake box.", items: ["Dragon Fruit", "Avocado", "Blueberries", "Alphonso Mango", "Litchi"], tag: "Best seller" }, { id: "getwell", name: "Get Well Soon Box", price: 1199, img: "img/bowl.jpg", desc: "Light, immune-boosting fruits with a handwritten note.", items: ["Kiwi", "Pomegranate", "Blueberries"] }, ]; const subscriptions = [ { id: "daily", name: "Daily Fresh Bowl", price: 199, cadence: "per day", img: "img/exotic-6.jpg", blurb: "A single-serve bowl of cut, ready-to-eat seasonal fruit at your door each morning.", perks: ["Delivered before 8 AM", "Skip any day", "Cancel anytime"] }, { id: "weekly", name: "Weekly Seasonal Box", price: 899, cadence: "per week", img: "img/exotice45.jpg", blurb: "Five to seven varieties of peak-season fruit, hand-picked by our buyers.", popular: true, perks: ["Free delivery", "Customise your box", "Pause when travelling"] }, { id: "monthly", name: "Monthly Exotic Selection", price: 2499, cadence: "per month", img: "img/dragon.jpg", blurb: "A monthly discovery of imported and rare exotics, with tasting notes.", perks: ["Rare imports first", "Tasting card included", "Member pricing"] }, ]; const occasions = [ { key: "birthday", label: "Birthday", img: "img/exotice45.jpg" }, { key: "wedding", label: "Wedding", img: "img/hamper2.jpg" }, { key: "getwell", label: "Get Well Soon", img: "img/bowl.jpg" }, { key: "festive", label: "Festive", img: "img/exotic_1.jpg" }, ]; const testimonials = [ { q: "The Alphonsos arrived perfectly ripe and smelled like my grandmother's kitchen. Unreal quality.", a: "Ananya M.", city: "Bandra, Mumbai" }, { q: "I gift the Festive Hamper every Diwali now. The packaging alone gets gasps.", a: "Rohan & Priya", city: "Powai, Mumbai" }, { q: "Weekly box has replaced my market runs entirely. Always fresh, always on time.", a: "Dr. Kavita S.", city: "Juhu, Mumbai" }, ]; const reviews = [ { name: "Ananya M.", rating: 5, date: "2 weeks ago", verified: true, text: "Perfectly ripe, zero bruising. The cold-chain box kept everything cool even in the May heat." }, { name: "Vikram T.", rating: 5, date: "1 month ago", verified: true, text: "Genuinely export quality. You can taste the difference vs the local market." }, { name: "Sara D.", rating: 4, date: "1 month ago", verified: true, text: "Loved the fruit. Wish the dozen had one or two more — but flavour was outstanding." }, ]; const nav = ["Shop", "Hampers", "Subscriptions", "Gifting", "Our Sourcing", "About"]; window.FF = { img, PH, products, categories, hampers, subscriptions, occasions, testimonials, reviews, nav, genPacks, rupee: (n) => "₹" + n.toLocaleString("en-IN"), byId: (id) => products.find((p) => p.id === id), }; })();